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feedthemuse May 2013 » feedthemuse

Archive for May, 2013

Is MySpace Still a Thing?

MySpaceSocial media and MySpace used to be synonymous, especially in the music world. But since its founding in 2003, social media platforms have popped up like mushrooms and eclipsed it. The young and hip users migrated to Facebook and use of MySpace declined, leading to company layoffs and an eventual buyout.

MySpace was a boon for musicians almost from its inception. Over 8 million artists have been discovered on MySpace! The social network has also been used by well-known musicians to launch new music directly to their fans. It was great for building a branded web presence and encouraging fans to spread the musician’s work. Despite Facebook’s rising star, many singers and songwriters stayed with MySpace because they already had a loyal fan base there.

But unfortunately the recent re-launch of MySpace erased all the connections from the previous version, forcing musicians to start all over again with building a fan base. The option to migrate contacts from Facebook and Twitter is available, but if you’re already connecting to these fans on other platforms, why do you need to reach them on MySpace as well?

The new MySpace is also more focused on public relations than on interaction. That might be attractive to bands and singers, but is probably less interesting to the average music fan. Fans can still collect and curate music, but of course there are already dozens of websites which provide that service.

Google is also not that interested in MySpace and doesn’t give it much attention in its search results. Results from Google +, Facebook and Twitter are much more likely to show up on the first page of results. And since almost no one clicks through to the second page, MySpace isn’t really all that useful for promoting a brand on search.

In short, although MySpace hasn’t given up yet, if you are looking to increase awareness of your band or music, MySpace is not to likely to help you much. Focusing on today’s trendy social networks will help spread your art to fans around the world. Open a Facebook page, start tweeting and join Google + communities. Connect to fans and potential funders on Feed the Muse. Then if you have some spare time on your hands, you might want to hop over to MySpace and open a page.

 

Facebook for Musicians: Tips and Tricks

Facebook for Musicians, Blues Band

Blues Band, courtesy of Euku, Wikimedia Commons

At this point you probably know that you need a presence on Facebook. Here’s a link so you can create your Facebook Fan Page, just in case you haven’t yet and need to catch up. Once you follow the steps (choose the ‘Artist, Band, or Public Figure’ box), come back here for tips on how to run a successful FB fan page. If you need step-by-step instructions (there’s even a video), go here.

How to run a successful Facebook Fan Page

First, you gotta get social. That’s what this social media thing is all about- interacting with your fans, not throwing content/ads at them. Your updates will only show up in your fans’ feed as a result of engagement = likes, comments, and shares. This is thanks to Facebook’s EdgeRank algorithm which keeps you engaging with your fans. Which is a good thing. The more social you are with your fans, the more likely your updates will appear in their newsfeeds, the more likely they will comment and share and then the more likely it will be seen by their friends.
There are rules to how often to post and what to post. Keep the 6:1 ratio in mind- for every 6 newsy updates about what your band is up to, photos, etc, you can promote your tour/album/single once. That’s right, once. Presumably, your fans already know your music but they want to get to know YOU- your likes, your opinions, your daily activity, the fact that on tour you’ve run out of clean underwear so you have been stealing a bandmate’s, you get the drift. Facebook is a great place to give your fans insider info, personal attention, and a little TLC. You will be rewarded with engagement- likes, shares, and comments, which will expand your reach and expose your music to the uninitiated. Often, asking a question at the end of a post will encourage engagement. Your fans answer, their friends see these posts, Facebook EdgeRank is happy, and you get more reach. As to when to post- the results of studies show that if you post around 11am on a weekday, you’re good to go. Just don’t forget your fans’ different time zones. That’s when the post scheduler comes in handy (under your status update there’s a little clock. Click on it and choose what time you want your update to post).

A few more tips for a successful Fan Page

  1. Focus on quality of likes over quantity. It’s better to engage with a few real fans than have many “fake” fans who aren’t engaging.
  2. Make sure you post pictures: a profile picture, a cover picture, and albums with LOTS of pictures. Research has shown that pictures create the most engagement. Your fans love to see what you’re up to. Post fan pictures as well and get fans to tag themselves which will get checked out by their friends on their newsfeed. And don’t forget they look to you for style, which is visual. So give them something to feast their eyes on!
  3. Ask a band to open for you: If you have a good relationship with a band, you can ask them to post your new music video/track/album art to their wall with a link back to your Facebook Page, and of course, return the favor.
  4. Post content that will get the conversation going: videos, pictures, articles you find interesting.
  5. Ask for input. Use Facebook questions and polls to get opinions from fans about new album art, song titles, tour stops, etc. To do this click on the green Offer, Event+ and choose Question.
  6. Whenever you play a venue, create an event and invite your fans. This gets them to RSVP which will create reminders and show in their newsfeed for their friends to see. To do this, again click the green Offer, Events+ and choose Events. Create events for things like TV appearances and album releases.
  7. Make sure you post your bios and names on your page. This makes it easy for journalists when writing you up.
  8. Do not forget to answer your fans on your page! Like their comments, share them, comment on them- keep the conversation going! A little engagement goes a long way.
  9. And of course, don’t forget to announce your Feed the Muse campaign to your fans! It’s more than acceptable to ask them to like and share. Your fans are your best ambassadors. Let them spread the word for you!
 

What Makes Feed the Muse Different from Other Crowdfunding Sites?

Music Crowdfunding - Guitars

Courtesy of Myrabella, Wikimedia Commons

Crowdfunding (AKA crowd sourcing or crowd financing) is an opportunity for the general public to participate in projects by making a donation. You can use crowdfunding platforms to raise money to produce your next album, fund your next tour or any project your fans, family and friends would like to see you achieve. As an example,in exchange for their support fans who invest in the project may be sent one of the first copies of the album once it is produced. Build a better, more lasting relationship with your fans, who become personally invested in your work.

Crowdfunding is a relatively new concept, but there are already a number of crowdfunding sites online. It can be hard to choose the right one for funding your project. At their core, all crowdfunding sites perform the same basic function.  They receive money on your behalf and then forward it to you at a predetermined schedule. Before making a decision, it’s important to read about the various features of each one, so you can pick the one most likely to help you attain your goal. Let’s explore the ways in which Feed the Muse stands out from the crowd:

Cost – Feed the Muse is free to use and we now only take a small 5% transaction fee from the amount you have raised, which is among the lowest in the industry.

Easy payment collection – It’s easy to get paid by Feed the Muse. You don’t have to set up internet payment systems or accept credit cards. Feed the Muse does all the hard work for you.

Ability to receive payment as it comes in – No waiting around for your money. Each month you receive a check for any amounts over $100.  Also unique to the crowdfunding industry, if you have a Paypal account, you have the option with Feed the Muse to receive your money within days of it coming in.

No goal – Many crowdfunding sites require you to cite a fundraising goal and some will only give you a payout if you reach that goal. This means that fewer than half the projects raising money will not receive a single penny. Feed the Muse allows you to fundraise any amount and receive every donation which is sent your way.

Support – Have a question about using the site? Email or call us and we will be happy to help. Want to know how the project is progressing? Check your stats in real time. Need new ideas about how to spread the word and raise more funds? Our site provides tricks, tips and tutorials for free.

Philadelphia-based – If you’re based in Philadelphia or looking to connect with the Philly community, take advantage of our location and hands-on approach with the local community.

 

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